Creators of the original, award-winning silky soft baby swaddle.

Founder Raegan Moya-Jones was born and raised in Australia and grew up with her native land’s centuries-old practice of swaddling babies in muslin blankets. For countless generations, Aussie parents have comforted and secured their children in this supremely soft, breathable fabric. In 2003, Raegan was pregnant with her first child, Anais, and living in New York City. Even though she was far from home Raegan was comforted knowing she could carry on the time-honored Australian tradition of swaddling her baby with a muslin blanket. But after scouring stores across the US she came up empty-handed! Much to her surprise, the only available options were made of fleece, flannel or heavy cotton. That’s when the idea for aden + anais was born.

Invented by way of necessity, Raegan introduced the first muslin swaddle to the United States in 2006. With their versatility, quality, and modern aesthetic, aden + anais instantly resonated with American parents. Since then, aden + anais has brought the Australian legacy of swaddling to the forefront of lifestyle baby care around the globe, pioneering signature products that combine comfort, sustainability and assurance with style and simplicity.