Beautiful, organic and washable lunch bags, totes and reusables.

Built to last - Built to look fabulous - Built with an unshakeable commitment to planet-friendly production.

Toronto-based duo, Nathalie and Terra opened their doors over a decade ago with only one kid between them, and one Fluf product (the humble pillow). Now they make a range of high quality reusables that are healthy and safe - for you and the planet. Every piece is effortless, durable and machine washable. All kid-tested on their seven littles!

They’re all about sustainability, fanatical customer service, uncompromising quality products and attention to detail. At Fluf, it’s not just about what they do, but how they do it. They hope you like your Fluf products as much as they enjoy making them!