About Loui

Designed in Australia, Loui is a modern children’s label that embraces clean lines, simple details and unfussy luxury. Aiming to elevate the everyday, they’ve created a new pacifier that sits at the crossroads of contemporary and classic, playful and polished; the perfect accessory to celebrate you and your baby’s unique personal style. They believe that it’s the little things in business – and the little ones in life – that matter most. 

Hello from founder and owner, Hailey:
"As a mama to my own cheeky babe, I know first hand how difficult it can be to find quality baby products that tick all the boxes – beautiful form, great function and a fair price. I began thinking about pacifiers back in 2016. At the time, everything on the market seemed purely functional. Their aesthetics were okay, not great, and I was surprised parents didn’t have better looking options. After all, this is something that sits right in the middle of your baby’s face! The idea was simple enough – create a terrific pacifier that’s a complement, not a distraction. I was sure I could do it. Fast forward four years, filled with lots of sweat and many tears (no blood, thank goodness), and I think we’ve finally done it. Here at Loui we believe that you can have it all. Our pacifiers are made of the highest quality material – a buttery soft, non-toxic medical grade silicone – and the cherry on top? They’re cute as a button. I hope you and your babies absolutely love them."